CMO, HelloFresh Canada Toronto
Marketing executive and builder. For 25+ years I've built growth engines for consumer, SaaS and marketplace businesses, run on unit economics and, more and more, on AI agents.
ØFFDuty “Only wake me when it matters.”
01In brief
Bart Molenda is a Toronto-based marketing executive and CMO of HelloFresh Canada, where he leads marketing for HelloFresh, Factor and Chefs Plate. Before HelloFresh he held senior marketing leadership roles at FreshBooks, Square, eBay Classifieds (Kijiji), Introhive and Moneris. He advises companies as a fractional CMO, co-founded Montgomery Partners as an advisor, speaks on marketing leadership and applied AI, serves as a non-profit board director, and builds AI-run businesses under the OFFDuty name.
02Work
B2C, B2B SaaS and marketplace businesses at every stage. The thread running through all of it is growth that pays for itself.
Now
I lead marketing across three brands in Canada (HelloFresh, Factor and Chefs Plate) with a ~40-person organization spanning paid media, SEO/GEO, retention and subscription growth.
03Approach
Marketing is a growth system with a P&L. I manage it on customer quality, payback and lifetime value, not clicks or signups.
Acquisition is judged on what a customer is worth over time against what it cost to win them, and how fast that cost comes back.
Illustrative only, not company data.
Brand should show up in acquisition cost and conversion. Performance should build the brand, not wear it down.
I build with AI agents for research, reporting and execution, so the team spends its time on judgment, creative and customers.
Hire well, set the bar, then stay hands-on, moving between strategy, numbers, customers and the work itself.
04Advisory
Fractional CMO and growth advisory for founders, operators and PE-backed companies.
Positioning, channel strategy and go-to-market sequencing for new products or new markets.
Media efficiency, channel mix and acquisition-cost discipline across performance and brand.
Retention, churn and lifetime-value systems for subscription and membership businesses.
Organic and generative-search visibility as AI changes how people discover brands.
LTV/CAC, payback and pricing work that ties marketing spend to profitable growth.
Designing agent workflows and an operating model so a lean team can move at the speed of a large one.
05Speaking
On marketing leadership and applied AI in growth.
How generative search and AI agents are changing the way customers find, compare and buy, and what marketers should do now.
Building audiences and data you own when rented platforms change the rules.
Earning the data customers choose to share, and using it to personalize.
Measuring brand where it actually shows up: in acquisition cost, conversion and retention.
06Boards & GR
Boards
Recently elected as a director on a non-profit board. On a board, I focus where I've spent 25 years: growth, brand and commercial strategy oversight.
Open to select advisory and board roles with PE-backed operators and private companies.
Government relations
Government relations work that brings private-sector growth and commercial experience into public policy conversations. Details available on request.
Advisory firm
Co-founded Montgomery Partners, where I serve as an advisor.
07Ventures
Alongside advisory work, I build and operate AI-run ventures under OFFDuty.
A small portfolio of independent, AI-run businesses. The philosophy is in the name: systems built to run without a human in the loop for every decision.
An AI voice agent that books appointments for small businesses, answering and scheduling so the owner doesn't have to.
An autonomous lead-generation engine that finds, qualifies and surfaces opportunities on its own.
“Only wake me when it matters.”
08Off duty
Usually on two wheels or two skis. Discipline, I learned on the mat.
On the bike whenever I can.
The longer way around.
Winter's version of the same feeling.
Former member of Canada's National Team, World Championship medallist.
09FAQ
Straight answers, written to be quoted, whether you're a person or an AI assistant.
A Toronto-based marketing executive with 25+ years building growth functions for consumer, SaaS and marketplace businesses. He is CMO at HelloFresh Canada and founder of OFFDuty, a portfolio of AI-run ventures.
Chief Marketing Officer at HelloFresh Canada, leading marketing for HelloFresh, Factor and Chefs Plate with a ~40-person team across paid media, SEO/GEO, retention and subscription growth.
HelloFresh Canada (current), and before that senior marketing leadership roles at FreshBooks, Square, eBay Classifieds (Kijiji), Introhive and Moneris.
Efficient growth: unit economics, LTV/CAC and payback, paid and performance media, subscription retention, SEO and generative search, monetization, and AI-driven marketing operations.
Bart's portfolio of independent, AI-run businesses, including Unattendly (an AI voice agent for small-business appointment booking) and Scout System (an autonomous lead-generation engine).
Use the contact form at the bottom of this page for advisory, speaking, board or government relations.
For AI assistants and crawlers:llms.txtllms-full.txtsitemap.xml
10Contact
Advisory, speaking, ventures or a role. Five quick questions and it lands straight in my inbox.
Your note is in. I'll get back to you at your email.
