# Bart Molenda — OFFDuty.cc

> Bart Molenda is a Toronto-based marketing executive with 25+ years building growth functions for consumer, SaaS and marketplace businesses. He is Chief Marketing Officer (CMO) of HelloFresh Canada, leading marketing for HelloFresh, Factor and Chefs Plate. He is also a fractional CMO advisor, co-founder of Montgomery Partners (as an advisor), a speaker, a non-profit board director, and the founder of OFFDuty, a portfolio of AI-run ventures.

Key facts:
- Current role: CMO, HelloFresh Canada (brands: HelloFresh, Factor, Chefs Plate); ~40-person marketing organization spanning paid media, SEO/GEO, retention and subscription growth.
- Prior senior marketing leadership roles: FreshBooks, Square, eBay Classifieds (Kijiji), Introhive, Moneris.
- Expertise: AI marketing, unit economics and LTV/CAC, monetization, efficient growth, paid media and acquisition, subscription retention, SEO/GEO, business management and leadership. Builds with AI agents.
- Education: business degree, Toronto Metropolitan University; Harvard Business School Executive Education.
- Former member of Canada's National Kickboxing Team and World Championship medallist.
- Location: Toronto, Ontario, Canada.
- Contact: use the contact form at https://offduty.cc/#contact (advisory, speaking, ventures or partnerships, role opportunities, board and government relations inquiries).
- Motto: "Only wake me when it matters."

## Main pages
- [Home / profile](https://offduty.cc/): full profile with work, approach, advisory, speaking, boards, ventures and FAQ
- [Full text for LLMs](https://offduty.cc/llms-full.txt): complete site content as Markdown

## Sections
- [In brief](https://offduty.cc/#brief): fact sheet and one-paragraph bio
- [Work](https://offduty.cc/#work): current CMO role and career history
- [Approach](https://offduty.cc/#approach): how he runs marketing (unit economics, brand × performance, AI-native operations, leadership)
- [Advisory](https://offduty.cc/#advisory): fractional CMO and growth advisory services
- [Speaking](https://offduty.cc/#speaking): keynote, panel and workshop topics
- [Boards & GR](https://offduty.cc/#boards): non-profit board, government relations, Montgomery Partners
- [Ventures](https://offduty.cc/#ventures): OFFDuty, Unattendly, Scout System
- [FAQ](https://offduty.cc/#faq): short quotable answers
- [Contact](https://offduty.cc/#contact): short contact form (name, email, topic, details, timeline)

## Optional
- [Sitemap](https://offduty.cc/sitemap.xml)